The Department of Tourism, Government of Kerala recently concluded the ‘partnership-meet’ in New Delhi. The aim of the meet was to promote domestic tourism in a big way. The meet in the capital witnessed participation of 42 sellers and 160 buyers from Delhi and National Capital Region (NCR). The Kerala Tourism Department organised this meet in 11 cities in India-Mumbai, Chennai, Chandigarh, Ahmedabad, Surat, Kolkata, Nagpur, Hyderabad, Bengaluru and Delhi.
In Bengaluru, about 60 sellers and 190 buyers attended the meet, which had the largest participation compared to other cities. The meet at Chandigarh was attended by 26 sellers and 110 buyers. On an average, the meet in each city had a variation in the number of buyers and sellers. This information was divulged by Suresh Kumar P G, Deputy Director (Publicity & Marketing), Department of Tourism, Kerala. The meet in the capital and other cities showcased various tourism products from Kerala such as hotels, destinations, holiday packages, backwaters, various therapies including Ayurveda, Hills, cultural products, Villages Tourism and Responsible Tourism et al.
Further, during the meet Kerala’s new tourism initiative- ‘Jet2Kerala’ was showcased along with the Dream Season Campaign. At the meet, Kerala Tourism also showcased a new tourism film, ‘Rhapsody in the Tropics’ which covered all aspects of tourism in Kerala including rain, festivals, faith and religion etc. Besides this, the meet displayed various cultural programmes including Kathakali, Mohiniyattam, Thiruvathirakali and Kalaripayatu etc.
When contacted, K N Satheesh, Additional Director (General), Department of Tourism, Government of Kerala said that the response was tremendous from sellers, as well as buyers who attended the meet. Sellers welcomed Kerala Tourism’s initiative to promote domestic tourism during this recessionary period.
Source : hospitalitybizindia
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