Infiniti Retail is likely to invest Rs 150 crore for the expansion of its consumer durables and electronics brand 'Croma'. Infinity Retail is a 100 per cent subsidiary of Tata Sons.
The company plans to open 52 outlets by 2010 and 100 by 2012. Currently, the company has 34 'Croma' stores in India.
Meanwhile, Croma is adding a whole new range to its existing brand across select categories, pan India. The company has launched a wide range of stock-keeping units such as wine-coolers, split air-conditioners, refrigerators, vacuum cleaners and a host of products that cut across various product categories.
Source : ProjectsToday
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