Floating superstore in Kerala

Now, even remote and inaccessible villages in Kerala can experience the shopping in a supermarket with the launch of first-of-its-kind floating superstore in Kerala.

The 1,000 sq ft vessel named Triveni Super Store was flagged off by G. Sudhakaran, the State Co-operation Minister at a function in Alappuzha on 7 June 2009.

Conceived and created by Kerala State Co-operative Consumers Federation Ltd (CONSUMERFED), the newly launched floating superstore will sell essential commodities to those living in isolated and inaccessible areas of the backwater region.

There will be a 2 per cent discount on all commodities and people belonging to SC/ST will be given 3 per cent discount on producing their ration cards during purchase. The boat will cover 17 panchayats in the Kuttanad area and around 50 locations have been identified for anchoring it, to facilitate purchasing. The boat can accommodate 15 shoppers and the shop’s working hours will be between 8 a.m. and 6 p.m.

 

Source : Hindu Business Line

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