DLF Brands ends JV with Italy's Piquadro |
By e4p Correspondent, Friday, June 19, 2009, 17:30 Hrs [IST] |  |
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Category: Retail | Tags: DLF Brands, luggage accessories company, monobrand, Italy Piquadro | Share:  |
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DLF Brands has decided to exit its JV with Piquadro, the Italian leather and luggage accessories company, to open a chain of monobrand stores.
The 51:49 JV had proposed to open 16 exclusive stores by 2013. However, DLF has closed down the first Piquadro store opened in New Delhi almost six months ago. According to sources, Piquadro is a very sophisticated brand, ahead of its time with regard to the Indian market. It had a higher price positioning than other brands and was unable to garner enough brand recall.
Source : ProjectsToday
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