Elecrama-2010, the world’s largest power transmission and distribution exhibition, will showcase state-of-theart technologies and products. The exhibition, being held in Mumbai, between January 20 & 24, 2010, endeavours to bring together the national and international power fraternity.
With this premise, top management of Elecrama-2010 participated in a number of exhibitions and roadshows around the world to promote the technical prowess of T&D equipment manufacturers to service the global markets.
IEEMA, which organises this biennial exhibition, is the national representative body of electrical and industrial electronics manufacturers in India with more than 675 members from government, private and joint sector. Apart from Indian giants like Bharat Heavy Electricals Ltd, Crompton Greaves and Larsen & Toubro Ltd, MNCs like ABB, Areva, Legrand, Schneider and Siemens, to name a few, are also members of IEEMA. "The invitation to Elecrama throws open an interesting opportunity for the companies from the Asean region to explore possibilities of bilateral investment, supply to third world countries, and trade with Indian companies in the wake of the freetrade agreements," said Raj Eswaran, Chairman of the organising committee for Elecrama- 2010. "To take this initiative further, we are also looking at opportunities to organise exhibitions outside India like the Asean region, for example, to respond to Asia's power transmission and distribution needs," he added. The Indian ministries of power, industry and commerce have shown keen interest in developing strong partnerships with governments of Asian and Middle East countries covering energy, trade and industry related opportunities. The Indian electrical companies look forward to investing in Asia, Central Asia and Middle East countries in the power and infrastructure sectors to push forward export of competitively priced Indian products to these regions, thereby involving the global power industry to share technology products from India. In the process, IEEMA member-organisations are keen to start business outside the country, and seek ministerial and governmental support in the countries on the radar.
IEEMA, the organiser of the Elecrama expo, has been reiterating that India needs a strong ongoing strategy to bring down the current rate of AT&C losses, increase investments in peaking power plants, and overcome transmission bottlenecks. The need of the hour certainly is an energy revolution! With an endeavour to bring together best global practices, the Elecrama team visited 20 prominent countries across Middle East, Central and Far East Asia for promoting Elecrama-2010 expo. The objective behind these business visits was to unfold the immense power sector investment opportunities available in India, elicit mutually beneficial T&D programmes, and improve bilateral ties between India and the respective countries.
The country visits included international electricity, infrastructure and T&D expos and pre-Elecrama-2010 roadshows which were attended by the Elecrama management members- Murali Venkatraman (President, IEEMA), Raj Eswaran (Chairman, Elecrama organising committee), Vimal Mahendru (Vice President, IEEMA) and Sunil More (Director General, IEEMA, and Organising Secretary, Elecrama- 2010) between October and December 2009.
Through the high decibel "Power is here, Future is now" campaign, this year, Elecrama plans to focus on issues like establishment of power generating facilities and power grids among countries, power transmission modernisation development, electrical energy distribution, provision of equal opportunities, and access to markets. The Elecrama-2010 expo will give a closer view of the Indian economy, fruitful technology partnership opportunities, and throw light on futuristic trends in supply chain, logistics and vendor capability assessment, new specifications and standards in the country.
According to Sunil More, Organising Secretary of Elecrama- 2010 and Director General of IEEMA, "The Indian economy is expected to grow at 8 per cent this year in the face of the global slowdown. Trade and investment in India are expected to triple from $200 billion, and power demand will increase accordingly, offering huge investment potential for international investors. I welcome the power fraternity to make best use of the Elecrama opportunity to propel and voice the need of a strong power sector backbone for India's growth and for global power trade at large." |