|
What growth in sales do you envisage for your company in 2009-10 and 2010-11? Is demand in the international market picking up after the global meltdown?
2010 is upon us. With the new decade we see new opportunities. After the downturn, the international market scenario is looking positive. With new strategies and certain bold initiatives we expect a robust growth in the current financial year and the years to follow. A 10 per cent growth in 2009- 10 and a 25 per cent jump in 2010- 2011 will give a fillip to our efforts to become a leading global player.
With limited entry barriers on the technology front, what are the factors that have contributed to your company's success?
Our company is more than three decades old and is well known for its quality products. As such, we have been able to supply our products to all the domestic utilities, industries and OEMs, and export to 34 countries worldwide.
In addition to quality, we have a very dedicated team. I would like to give credit to the team for our company's success.
In the international arena, which is the most promising market?
As a quality conscious organisation we have been able to cement our position in the international arena due to strong and effective marketing initiatives. The international market is challenging and has its own dynamics. Kenya, Saudi Arabia, Abu Dhabi and Bahrain are the promising markets as the utilities there have good expansion plans.
What are your expectations from Elecrama-2010?
Are you planning any new products launch? Elecrama is the window to the "Power World" and it is an ideal platform for the buyer-seller interaction, being a prestigious exposition and India being the global destination for trade. We do expect good response not only from our existing but also new potential customers. Some of the new products that we will be showcasing at Elecrama-2010 using state-ofthe- art technology include 12kV & 36kV outdoor porcelain clad VCB, composite polymeric insulators up to 400kV for utility and 25kV for railway and cold shrink joints/termination up to 33kV.
Considering the fact that the government has chalked out ambitious plans on the power front, what are the prospects of the sector in the coming years?
Like I said India is the global trade destination and the Indian government has also indicated very high growth in power sector and obviously the power equipment growth is also planned equally high to maintain the GDP level of 7-8 per cent. With the Indo-US nuclear deal, India is hopeful of increasing nuclear power generation and heavy investment is expected in coming years, both in power sector and power equipment manufacturing. The Indian power scenario is going to drive major investments and in turn will be the flag bearer of the Indian economy in the years to come.
What are your future plans? Where do you see your company five years down the line?
We see this new decade as the turning point in the history of our company. Adopting new technologies and delivering a world-class product will be the platform supported by innovative and aggressive marketing strategies that will drive us in this new decade. We will not only look at external but also internal factors that will form the basis of our expansion that will catapult us into the top 50 power companies in India.
New products, new technologies and new markets, and a renewed workforce are some of the steps that we will be undertaking as we roll into the new year. |