For all those chai addicts making elaichi chai is easy now. Merisant India Private Ltd's brand Equal, the world's leading low-calorie sweetener, has introduced an elaichi flavoured sweetener, developed by and for the Indian consumers. The newly introduced cardamom flavoured artificial sweetener is one of its kind that would enhance the flavour of tea and other beverages. The product thus not only works as a sugar substitute with low calorie intake but also enhances the drinking experience. It is available in all premium outlets across India in sachets and cartons. Price: Rs 45 (25-sachet pack)
Vishal Shah, regional director, South Asia, Merisant India Pvt Ltd, says "Equal Elaichi is just the beginning in making Equal a household brand in the exciting and growing Indian market. We plan several variants in the coming months which will both expand the market and delight the sweetener consuming segment. The attempt being to convert the entire segment from 'need to use' to a more lifestyle 'choose to use' segment."
The Equal Elaichi India launch has also coincided with the launch of the new global packaging for the entire Equal range of products.
Merisant India Private Ltd is a fully owned subsidiary of Merisant Inc; the Indian division has been an active pioneer in the Indian market since the eighties.
Source : fnbnews
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