Kolkata based Amrit Group has earmarked Rs 100 crore to venture into dairy business and other food products.
The group is planning to launch three varieties of milk comprising cow milk, toned milk and double toned milk under the flagship brand 'Amrit Fresh'. Initially, the new varieties are expected to be available in Kolkata and Greater Kolkata (West Bengal) in packs of 1000 ml, 500 ml and 250 ml for cow milk only.
Of the total investment, the group is likely to invest Rs 50 crore to achieve a production capacity of 100,000 ltrs per day by 2011. Presently, it has production capacity of 50,000 ltrs per day.
Besides, the group is holding talks with various European companies and is exploring the possibility of value-added milk, with specific nutrients for infants and the aged.
Source : ProjectsToday
|